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For a toys brand struggling with their PPC campaigns before quarter four, we knew time was of the essence. We overhauled their ad strategy by fine-tuning targeting, optimizing campaign budgets, and leveraging high-demand seasonal keywords. The result? A significant boost in rankings, better ad performance, and the highest sales they had ever achieved during the holiday period.

Targeting the Right Keywords in PPC—A Building Blocks Success Story

When we began working with a kids’ building blocks brand, their PPC campaigns were underperforming. The culprit? They were spending heavily on irrelevant keywords. We conducted in-depth keyword research, selecting the most relevant terms, and optimized their product listings accordingly.

By targeting these keywords in new PPC campaigns, the client saw significant improvements in visibility and sales. The strategy worked like a charm, turning an underperforming account into a profitable venture.
Lesson learned: Keyword relevance is the foundation of successful PPC campaigns.

Published:
November 11, 2024
Category:
Amazon PPC
Client:
Micheal Younas