Best Practices for Amazon Main Images
Best Practices for Amazon Main Images
Use Professional Photography:
Invest in high-quality professional photography to capture your product in the best light. Poorly lit or blurry images can hurt your sales.
Consistency Across Listings:
Ensure all your main images follow the same style and quality, especially if you have multiple variations or products in the same category.
Follow Category-Specific Guidelines:
Some product categories have additional image requirements. For instance, apparel products may allow models, but they must appear in a way that doesn’t distract from the main product.
Highlight Unique Features:
Use angles that emphasize the unique selling points of your product. While this is more relevant for secondary images, the main image should still represent the product’s key features clearly.
Test Different Main Images:
Amazon allows A/B testing through the “Manage Your Experiments” feature. Use this to test different main images and see which one resonates better with your target audience.
