How to Optimize Your Product Listings for More Sales
Your product listing is the first impression on your customers on Amazon. A well-designed listing not only attracts more buyers but it also helps you increase your conversion rate.
There are some points to consider when listing your products so let’s break it down.
- Use the right Keywords
Your keywords are the backbone of your listing and it’s the most important part of it. Do proper keyword research and find high ranking keywords that can help you rank your product, put those keywords in your Title, Description, and Backend Keywords. Always remember to maintain a flow when putting them in your Title and Description. Tools like Helium 10 or Jungle Scout can help you do your keyboard research and find high converting keywords.
- Write a Clear and Catchy Title
Your product is the second most important thing after your images. As we discussed before, your title should have keywords but in a flow. Your title should be informative but simple. For example, instead of “Water Bottle,” try “Insulated Stainless Steel Water Bottle Keeps Drinks Hot or Cold for 12 Hours.”
- Highlight Benefits in Bullet Points
The bullet points are where you convince a person interested in your product. The focus should be on how your product can make their life easier.
For example, “Leak-Proof Lid” can become “Leak-Proof Lid to Prevent Spills During Travel.”
- Use High Quality Images
There’s a saying, “If you can show it better, you can sell it better.” People buy what they see, so use high quality Images from different angles, use lifestyle images and infographics to highlight your product’s key features.
- Craft an Engaging Product Description
Your description should tell a story about your product, make it short, easy to understand and focus on how it can put ease in your customer’s life.
- Gather and Display Positive Reviews
Good reviews build the credibility and social proof of your brand. Give outstanding customer service and follow up after the sale. More reviews mean more sales.
- Play with Pricing
Your pricing plays a major role in your sales. It should be competitive but don’t undersell yourself for too long. Also your title and description should be convincing your customers why your product is value for money.
Optimizing your listing is not a one time show, it’s an ongoing process. Test different strategies and make sure what works for you. Refine with time as needed.
A well optimized listing not only increases your sales but it also builds your brand dominance on Amazon.
